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The pricing strategist, growth lead, and product advisor your startup needs. 1,000+ frameworks from practitioners who've done it — with real citations and honest disagreements.
Should I use freemium or free trial?
"For developer tools, freemium works because developers need to try before they buy."
Elena Verna — Growth Advisor
"Free trials work better when your product has clear aha-moments within 14 days."
Lenny Rachitsky — Lenny's Newsletter
For Your Situation
Given your API tool targets developers who need integration time, Elena's freemium approach fits better. Your aha-moment requires setup work that won't happen in 14 days.
See the difference
Founders make critical decisions without specialists on the team. Gavel gives you named experts for your specific situation — and lets you choose which one to follow.
"Should I use freemium or free trial?"
Both models have their merits. Here's a comparison:
Freemium:
- Lower barrier to entry
- Larger user base for network effects
- Risk of attracting non-paying users
Free Trial:
- Creates urgency to convert
- Users experience full product
- Clearer conversion path
The right choice depends on your specific situation...
"Should I use freemium or free trial?"
"For developer tools, freemium works because developers need to try extensively before buying."
Elena Verna
Apply Elena's framework"Free trials create urgency and work better when your product has clear aha-moments within 14 days."
Lenny Rachitsky
Apply Lenny's frameworkWhere They Disagree
Elena favors freemium for developer habit-formation; Lenny prefers trials for clear conversion windows.
Every specialist your startup needs
Pricing strategists, growth advisors, product leaders — on demand through curated frameworks, rules, and heuristics from practitioners who've done it.
Product Management
Jobs-to-be-Done, RICE Framework, Opportunity Scoring
Shreyas Doshi, Marty Cagan
Growth & Marketing
Acquisition loops, Activation metrics, Retention curves
Lenny Rachitsky, Elena Verna
Pricing Strategy
Van Westendorp, Value-based pricing, Freemium models
Patrick Campbell, Madhavan Ramanujam
Launch Strategy
Product Hunt playbook, Beta programs, Early access
Ryan Hoover, Hiten Shah
Leadership & Execution
Manager README, 1:1 frameworks, Team scaling
Claire Hughes Johnson, Will Larson
Copywriting
Headline formulas, CTA optimization, Conversion copy
Joanna Wiebe, Eddie Shleyner
User Research
Customer interviews, Survey design, Jobs-to-be-Done
Teresa Torres, Bob Moesta
More Coming
Design, Engineering, Sales, and more domains in progress
Simple, transparent pricing
Start free. Upgrade as your company grows.
Free
Get started
- 20 credits per month
- Access to all 7 domains
- Expert citations included
- No file upload
- No memory
Plus
For active founders
- 500 credits per month
- Access to all 7 domains
- File upload & analysis
- Persistent memory
- All expert frameworks
Pro
For growing teams
- Unlimited credits
- Everything in Plus
- Priority responses
- API access
- MCP integration
1 credit = 1 question. File analysis uses 3 credits.
Frequently asked questions
ChatGPT gives generic advice from its training data. Gavel retrieves specific frameworks from curated practitioners and cites sources. We show where experts disagree so you can make informed decisions for your company.
When you ask ChatGPT "how should I price my SaaS?", you get generic tiering advice. When you ask Gavel, you get Van Westendorp methodology from Patrick Campbell, Lenny's "price 10x the value" rule, and where practitioners disagree — the kind of guidance a pricing specialist on your team would give you.
We curate frameworks, rules, and heuristics from recognized practitioners - people like Lenny Rachitsky, April Dunford, Elena Verna, Shreyas Doshi, and others who've built and scaled products.
Every piece of advice links back to its source, whether that's a podcast episode, newsletter, book, or recorded talk. You can always verify the original context.
We'll tell you honestly. If we don't have curated expertise on a topic, we'll say so and offer general guidance clearly labeled as such.
Transparency over hallucination - we never pretend to have expertise we don't have. This is a core principle that sets us apart from generic AI.
Yes. Your conversations and memory are private to your account. We don't train on your data.
Memory features (Plus/Pro) store context to personalize advice, but you can view and delete it anytime. Your data stays yours.
Credits are how we meter usage. Simple questions use 1 credit. Questions with file analysis use 3 credits.
Free tier gets 20 credits/month — enough to test a pricing decision or evaluate a launch strategy. Plus gets 500 (most founders stay here), and Pro is unlimited.
Yes! Pro tier includes API access and MCP integration, so you can query expert knowledge from Claude Code, Cursor, or other MCP-compatible tools.
Imagine getting expert frameworks surfaced right in your IDE while you're building. That's the power of MCP integration.
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